Corporate Museums
Museology, Corporate Digital Archives, Creative Direction
Corporate Museums are the perfect setting to tell the company's history, identity, values and current events. These places, which are the result of about forty years of evolution of the concept and function of corporate museums, represent engaging and media effective experiences, being strategic tools for corporate communication, marketing and internal promotion. Today, Company Museums are preferred destinations for those seeking new tourist and cultural experiences.
Creating a corporate museum offers an extraordinary opportunity to enhance the history and legacy of a company, with reputational, relational and even economic benefits.
The Company Museums created
The Business Museums we have created are treasures of stories that enchant and inspire. Each exhibited piece is a journey into Italian entrepreneurial genius. Authentic emotions and overwhelming successes await those who cross the threshold of these unique places. Discover the beating heart of innovation and entrepreneurial passion!
Case History
Digital Historical Archives
Corporate Digital Archives, such as those of Zambon Company, Chiesi Farmaceutici and Technogym, are a fundamental tool for the valorization of the tangible and intangible assets of the company. A heritage that looks not only to the past but above all to the future.
What are Digital Archives?
Digital archives are a collection, narration and sharing tool that can be used for the strategic and cultural innovation of Businesses, Institutions and Companies. They unite all the digital heritage and the digitized analog heritage within a single platform.
What are they for?
Building Digital Corporate Archives serves to reorganise and systematise corporate heritage in a functional way. If supported by proper planning, they are an important resource for defining corporate culture, and become strategic tools for marketing and communication: facilitators, as they help in the search for and creation of new content and make the management of digital resources more fluid.
Narrative Paths
In the digital age, integrated communication conceives the brand experience as a holistic discipline: “The experience often exceeds our ability to understand, but it is the experience, not what we have understood, that influences behavior.” Emotionally engaging stakeholders, interpreting their hidden needs and desires in order to fully satisfy them. The brand experience must be designed strategically so that it leads coherently to the brand promise.