NARRATIVE PATHS

ELV -Culture of Innovation srl had the creative and artistic direction and project management for the creation of innovative communication within the Chiesi Farmaceutici Holding from 2013 to 2020.

In the digital age, integrated communication conceives the brand experience as a holistic discipline: “The experience often exceeds our ability to understand, but it is the experience, not what we have understood, that influences behavior.” Emotionally engaging stakeholders, interpreting their hidden needs and desires in order to fully satisfy them.

The brand experience must be designed strategically so that it leads consistently towards the brand promise. The union of creativity and strategy allowed us to create moments through the construction in Chiesi Farmaceutici of Narrative Paths that told the brand with personality, offering something more than purely commercial messages.

ELV - Culture of Innovation has therefore staged the history, identity and values of the company through narrative codes for the valorization of the unique cultural heritage of a company. Through the synthesis of two languages, that of the brand and its products and that of the artistic-museum, we have finalized the conception and modeling of storytelling related to the heritage of the company. Experience where the design of the spaces allows to multiply functionality and value, thus building a coherent and bi-jective communication channel between the visitor and the company.