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Castel.JPG

CALCIONE CASTLE

Territorial Marketing

Cultural and touristic enhancement of the Calcione Castle of Lucignano in the province of Arezzo

  • Analysis of the cultural heritage, the current situation, the management idea

  • Analysis of the cultural, territorial, social and economic panorama and trends

  • Analysis of territorial, cultural, social and economic needs

  • Sentiment analysis

  • Analysis of competitors, stakeholders, and social networks supporting and detrimental to the flow of people and communication

  • Quantitative and qualitative data collection

  • SWOT Analysis

  • Feasibility and sustainability study

  • Business plan and budgeting

  • Definition of development objectives (chronological and prioritized placement, feasibility, hetero-regulation)

  • Definition of a development program and its actors

  • Search for tenders and grants

  • Global communication plan (analog and digital): identity, coordinated image, tone of voice

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